WeChat is part of daily life in China, offering payment, internet search, gaming and shopping functions.The platform offers lots of incredible functions for running innovative advertising and e-commerce campaigns.WeChat is the most popular social media platform in China, with 1.24 billion monthly active users.Why having a Wechat Official Account is a must in Chinaįor international brands trying to break into China, a WeChat Official Account is an essential first step. Who should use it?īrands with a base in China who want a way to manage internal communications by accessing internal chat rooms, video conferencing and file sharing. Enterprise Accounts are used in a similar way to a platform like Slack. These accounts aren’t used by the public or by marketers and all users have to be verified internal staff. They’re effectively an internal communication tool for companies. WeChat Enterprise Accounts are also known as Corporate Accounts. They’re also available to international businesses. Service Account users can apply for WeChat Pay and WeChat Store features. Also, brands who want to create a sales-oriented presence on WeChat. Who should use it?īrands who want to offer great customer service to their user base. This means you can only create four posts per month. However, WeChat imposes a limit in a bid to avoid spammy content. If you have a WeChat Service Account and create a post, users will see it at the top of their chat list, along with any posts or messages from their friends. Subscription accounts are only available to brands with a Chinese ID or with a local Chinese business license. Information-based brands also use this type of account. Subscription accounts are popular with bloggers, writers and celebrities. A user has to actively open the folder to view your content – it doesn’t appear in the standard chat list and users don’t receive push notifications.
Subscription Accountīrands with a Subscription Account can send one post per day to their followers.īut these posts go into a user’s subscription folder. You start by deciding which type of account is right for you. So how do you set up a WeChat Official Account for your brand? Or, once you have the right WeChat Official Account, set up a WeChat store to integrate your ecommerce offering into the social platform. You can also use your page to direct followers to your ecommerce website. Once users follow your page, you can send them push notifications and give them useful info about your brand. WeChat Official Accounts are the Chinese equivalent of a brand’s Facebook page. As well as being a place for Chinese users to chat with friends, it’s an incredibly powerful tool for businesses looking to connect with a Chinese audience.įrom ecommerce to advertising to content campaigns, WeChat offers an endless array of really useful features and functions for brands.Īnd it all starts with a WeChat Official Account. WeChat is so much more than a social media platform.
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